My name is Alan
Horowitz and I am an award-winning business, marketing and technology
writer. I began my career in 1977, and for the next 11 years held several
full-time writing jobs, including: copywriter positions at public relations
and advertising agencies, reporter and editor at Entrepreneur magazine,
and editor-in-chief for a publisher of stock market investor and small
business/entrepreneur newsletters.
I have freelanced full-time since 1988, writing marketing and communications
materials for a variety of companies and organizations, and articles
for business and technology magazines and websites.
Decades of experience give me in-depth knowledge of many types of written
material. And because I have worked with numerous editors and marketing/public
relations professionals, and for a wide variety of companies and publications,
I am able to quickly get-up-to-speed, understand your needs and meet
your requirements.
I Write:
Marketing and Communications materials: I have years of experience
writing newsletters, case studies, brochures, white papers, collateral
materials, video and radio scripts, website copy, annual reports, public
relations materials and corporate histories.
Articles: My portfolio includes more than 700 published articles
and columns. These cover marketing, management, finance, human resources,
technology, corporate profiles and more.
Books: I authored The Unofficial Guide to Hiring and Firing People (Macmillan). And ghostwrote: The One-Page Project Manager and The One-Page Project Manager for IT Projects, both by Clark A. Campbell (John Wiley & Sons), for project managers; The Market Gurus by John Reese and Todd Glassman (Dearborn), for stock market investors; and Bulletproof Your Financial Future by Bruce Lefavi (Pocket Books), a personal finance book.
How I Work:
I have a demonstrated ability to learn
quickly, adapt to a clients needs and follow through on projects.
Planning well in advance of a deadline
is not always possible. Sometimes you need copy now. I understand. I
am fast and can turn around assignments to meet short deadlines.
I listen to you, willingly follow directions
and work hard to meet -- and exceed -- your expectations.
A job is not completed until you are satisfied.
I make changes and accommodations -- with a smile.
I meet deadlines.
I am committed to accuracy, honesty and
thoroughness.
What I Charge
Quality writing is the greatest bargain. I am not cheap, but I provide
high quality. You receive good value for your money. I typically charge
a flat fee per project.
Education:
M.A., Theatre Management and Publicity, University of California, Riverside
M.A., Economics, University of Massachusetts, Amherst
B.A., Economics, University of Cincinnati
Awards:
Honorable Mention for: Ingenuity and Instructional Design in the Best
Training Application Category, Macromedia, Inc., for the video, "Wireless
Communications: New Tools and Technologies," which I scripted.
Bronze Telly Award for: "Computer Intelligence: A Brave New World,"
a video script I wrote.